Ryan Moran

This is my cleverly disguised affiliate link for Ryan Deiss’s Perpetual Traffic Formula. Click here to see the Q&A that he put on to reveal the details of how this product will change your business.

Perpetual Traffic Formula launches tomorrow, Wednesday, July 28th, at 3 PM ET. If you haven’t been following the launch (that is, the free stuff that is given away during the madness), here’s what you’ve missed:

1) Free report that explains the changes that Google has been making. (Hint: links are becoming less important, while activity is becoming MORE important.) Grab the free report here.

2) Cherry Picker Software – this will help you find “bum marketing” keywords with the click of a mouse so that you can get in front of instant traffic. (No opt-in required for this one.)

3) Google Authority Codes – these are the same codes that I use to find highly relevant .edu and .gov links, which will supercharge your link building campaigns.

As you know, I’m an affiliate for this launch, so I’m going to make a couple of bucks. That money will be used to fund a road trip, in which I hope to MEET YOU.

That’s because I’m giving away two super awesome bonuses for those who buy Perpetual Traffic Formula through my affiliate link.

Bonus #1: You’re going to get free access to my new affiliate marketing product, The Affiliate God, which will be taught in a classroom format. If you’ve followed me for any length at all, you know that affiliate marketing is my crown jewel online, and TAG has been in the works for YEARS. You’ll be blown away by the new format – I’ve considered charging as much as $197/month for this product, but those who grab PTF through my affiliate link will get it for free.

Bonus #2: Hopefully, we’ll get to meet in person. This can come in one of two ways: first, we can meet if you live in one of the cities on my road trip (to be determined). And second, if you happen to attend any of Ryan Deiss’s events this year, I will be there, and we’ll grab lunch there. Heck, maybe we’ll even tear up the town and cause a scene together.

That’s my shameless plug for Perpetual Traffic Formula, and the bonuses that I’ll be giving away in the process. This has been a tough year in terms of my personal life, and meeting you will make my year better!

I appreciate you,

Ryan

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As part of my linking strategy, which includes article writing, social profile links, and some text link ads, I recommend a heavy emphasis on authority links from .edu and .gov links.

Google sees links on .edu and .gov links as authoritative – even though they’re almost always free to get. Getting “authority links” is one of the challenges in search engine optimization, and most people resort to buying them. Truth is, all it takes is punching a few search codes into Google to find sites that allow you to put a link there.

Here are three of the ways that I get links from .gov and .edu sites (tip: they are usually the same types of links that I’d get elsewhere, they just *happen* to be really, really authoritative):

1) Social profile links

A lot of government and education websites will use social networking applications on their own websites, and they leave them open to public access. That means you can create a profile on a government or education website and link back to your stuff (using your anchor text) on the social profile. Do that a bam! you’ve got a link from a government site. Use these search codes government links that allow links.

2) Blog comments

Similar to the social profile links, education and government websites often allow their employees or their students to have blogs. When you comment on these blogs, use your keyword in the “name” field and your website as the URL, and you’ll have a comment link back to your site on a .edu or .gov link.

Some .edu and .gov blogs will require you to have an account with them first. In some cases, you can get a double-whammy here, because you can create an account with the site (and include a link on your profile) AND now post comments to all the blogs on the site. Score! See this walkthrough of how to put comments on .edu and .gov sites.

This concept also works with news reports. If an authority site releases a new report, you can often comment on it and leave a link back to your stuff. These are often “no-follow” links, but that largely does not matter.

3) Forum links

Especially in countries outside the United States, governments use forums among their employees and to facilitate discussions. These forums are often wide open because they are on public scripts, so you can walk in and start commenting on the topic. Just include a link in your signature (or a link in your forum profile – or BOTH) to get the link juice from the .gov or .edu backlink.

You’ll notice that these linking strategies aren’t much different than traditional backlinks – the difference is the authority of the sites that the links are on. Some will argue that one high authority backlinks is worth as much as hundreds of low quality backlinks.

Few people, however, dig deep enough to find these free backlinks from .edu and .gov sources, but a few search strings will bring back more than enough for you to dominate the first page of Google.

See ya on the first page!

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About every year, Google goes through a bit of an algorithmic change that gives weight to a new aspect of search engine optimization (where the heck you show up in Google).

For example, a few years ago, Google started giving an insane amount of weight towards Web 2.0 properties like Squidoo and Hubpages. It was almost unfair – you could you put up a post on one of these sites, and it would dominate Google in as little as a few hours (I once did this to earn a #3 listing WITH NO LINKS for the search term ‘buy HGH’ – wowza!).

Every once in a while, one of these ‘loopholes’ shows up. In fact, back in 2004, there was a switch to favoring content instead of links; when this happened, spammers CRUSHED it by throwing up crappy content and putting Adsense on it. Read this PDF for the full scoop on these Google loopholes.

Recently, there has been heavy weight given toward sites that are built in WordPress. Because of this, I have personally converted ALL of my sites over to a WordPress platform. Every single one. It’s been clear that Google has preferred the WordPress platform when it comes to ranking sites, which has been very convenient, since it’s a very easy system to use. (In fact, Wealthy Affiliate now has a system that auto-installs WordPress platforms to give you turn-key websites.), but only recently has it become apparent WHY Google prefers this platform. Here’s why:

There is a shift happening in which Google is giving heavy weight towards ACTIVITY on your website, rather than what’s on your site or who links to your site. All these elements are very important, but activity is becoming more and more important.

Read the rest of this entry »

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