I was reading Jason Moffatt’s blog today, and he did an entire post on healthy eating. Health is somewhat of a passion of mine, and while I’m not hardcore, I do much better than your average 20-year old.
He recommended another web site, and when I visited it, I noticed the pure marketing that was all over the site. It was a membership site that you paid for on a monthly basis, and the owner was using some of the same strategies that I use in my campaigns.
Strangely, though, I was drawn in by the product. This is worth nothing, because I can catch myself falling into buyer mode – ESPECIALLY on non-internet marketing related products. When buying something educational for business, I just chock it up as a business expense and think nothing of it. But when it’s about health, or baseball, or my passions… well, I fall into buyer mode.
Allow me to switch gears a bit… I routinely get emails from people who want to know the way to make money by tomorrow. It’s frustrating to me, because I am a BUSINESS man. I don’t care to look at the blackhat methods that will generate all this cash quickly – that’s not what I’m into. I own a business… I’m a twenty year old kid that owns a successful corporation, so do you think that I like business?
When I look at something like this health site, I am drawn in by the product. The owner is running a business, and he draws me in by offering me something that I want. He didn’t spam me, he didn’t do any blackhat SEO… he offers something that I want. And I found out about him through word of mouth.
This is why asking what the “quickest way to make $100 a day” is a flawed perspective. If you don’t want to go the blackhat route and you want to start a BUSINESS, then you have to offer something that people want. Sometimes this is a review of a product. Sometimes this is a helpful article. Sometimes it is a membership site. And sometimes it’s an 8 oz. bag of goji berries, which I purchased today from the site that Moffatt linked me to.
Recently, I decided to do it and give it away for free on my new video site TheAffiliateGod.com. I’m doing it for this very reason – there are people that want this stuff more than anything, and I am simply giving it to them. I’m doing it for free because it will reach the maximum amount of people, and it will build me a brand. While I hope it to be a money producer at some point (although I’m not quite sure how), the FIRST step is to give people what they want.
In this business, we talk a lot about finding a “hungry crowd.” Frank Kern talks about finding people’s “cocaine.” This simply means finding what they are passionate about and what they spend money on. If you can provide them what they want, then you make easy money. Brian Owens told me once that there’s “plenty of traffic out there; you just need to step in front of it.” Likewise, there are plenty of people spending money on their passions; you just have to be the one with something to offer.
This doesn’t even mean that you have to own your own product. If you write up an EzineArticle that gives people what they want, they will check out the link back to your website. If you have a squeeze page that gives away a 10-page ebook about weight loss, they will read it if they are passionate about it. And as you do that, you build your list, you get traffic, you build exposure, you set yourself up as an authority, and you make the sales and the money.
And you did it by just giving people what they want. THAT is the only business model.
