Archive for the ‘Internet Marketing’ Category

The Key to Success = The Key to the Free Market

Friday, May 2nd, 2008

As I write this, I am sitting in my Comparative Economic Systems class, and it is impossible for me to separate the study of the free market from my love for business, because the key to the free market is also the key to your success.

The only way that one can satisfy everyone’s needs is through constant exchange. That’s straight from Aristotle. To reiterate, the way to solve poverty, the way to fulfill the needs and wants of individuals is to allow for them to constantly have the opportunity to exchange. As a result, the only way to achieve a benefit for yourself is to provide a benefit for someone else.

In simplistic terms, you must give up something in order to get something. If you want to be rich, you have to provide something that is desired by the masses.

This is the key point that most internet entrepreneurs miss. Every week, I get emails from people that tell me that they need to make five thousand dollars by next week. In addition, they have chronic insomnia and can’t function during the day, so it needs to be a mindless way to make a lot of money.

This type of pipe dream of earning immediate money just doesn’t make sense, because the key to making money, the key to getting rich, is to give something up. This is the ONLY way to create a fortune. This is even true from the perspective an employee. He or she gives up time in order to get paid, and the employer gives up money for the exchange of the employee’s time. Both parties must give up something, but they create a mutual exchange that is beneficial to both.

However, on the internet, people want a quick fix. This is the classic problem of black hat marketing; it is short-sighted because no needs are filled. The power players such as Google and the large CPA networks will close the loopholes that black hatter exploit, because no one benefits but the black hatter.

Therefore, the only way to succeed is to meet the needs of others. There is no magic bullet or button that one can push and crank out a bunch of money. There is a magic formula, however: find a need, and fill it.

Mass Control Resolutions

Tuesday, April 29th, 2008

As some of you may notice, I finally got around to make the blog look halfway decent. It’s not complete yet, but I’m happy with the new feel.

Anyway, I’ve had the week off of school, because I’m in between terms, and I’ve had some time to digest what I’ve learned from the Mass Control conference. Since returning, I’ve made it a goal to do more with video marketing. I suppose this is ironic, because I’m not doing a video post… anyway…

Jason Moffatt was the best speaker at the conference by far. He discussed little strategies that you can use with video in order to increase your affiliate sales. After all, people hate to read and would much rather see a video.

Interestingly, one of my sites has continually brought in about 1000 visitors a month through TWO videos that I made a few months ago. I haven’t touched the site since, and I’m not optimizing it. Sheesh, if videos can be that effective, I better shore up that site.

However, the best part of the conference was the networking. Meeting people like Travis Sago, Matthew Bredel, and Brian Owens was quite exciting, and I’m looking forward to “masterminding” with them in the future. Lunch and dinner with Travis were eye opening and were a bit of a kick in the pants. Sometimes I forget that this business is as easy as creating landing pages, collecting opt-ins, and matching my customers with relevant digital products. Easy breezy.

The biggest hindrance to my success has been a lack of motivation to grow. Oftentimes, I want to baby my favorite sites when it makes more sense to start something new and get it growing. I can do better in that regard.

I have a few goals since returning: first, I want to have more fun. After all, I’m a college student, and that’s what my customer base has loved about me – I’m young, I’m having fun, and I’m making money. I need to capitalize on that by building a brand and having more fun.

Second, I’m going to build up my business by giving more stuff away. This means starting new websites that “raise the free line.” I have often kept my secrets quiet, but it’s time that I started to share with people. I think that, in doing so, I build a better brand and a bigger customer base.

May Term starts tomorrow morning. I’m looking forward to it, as it is much more relaxed than a traditional semester. I think that I’ll be getting a lot of work done in that time. I have a special project on which I will keep you posted.