As some of you may notice, I finally got around to make the blog look halfway decent. It’s not complete yet, but I’m happy with the new feel.
Anyway, I’ve had the week off of school, because I’m in between terms, and I’ve had some time to digest what I’ve learned from the Mass Control conference. Since returning, I’ve made it a goal to do more with video marketing. I suppose this is ironic, because I’m not doing a video post… anyway…
Jason Moffatt was the best speaker at the conference by far. He discussed little strategies that you can use with video in order to increase your affiliate sales. After all, people hate to read and would much rather see a video.
Interestingly, one of my sites has continually brought in about 1000 visitors a month through TWO videos that I made a few months ago. I haven’t touched the site since, and I’m not optimizing it. Sheesh, if videos can be that effective, I better shore up that site.
However, the best part of the conference was the networking. Meeting people like Travis Sago, Matthew Bredel, and Brian Owens was quite exciting, and I’m looking forward to “masterminding” with them in the future. Lunch and dinner with Travis were eye opening and were a bit of a kick in the pants. Sometimes I forget that this business is as easy as creating landing pages, collecting opt-ins, and matching my customers with relevant digital products. Easy breezy.
The biggest hindrance to my success has been a lack of motivation to grow. Oftentimes, I want to baby my favorite sites when it makes more sense to start something new and get it growing. I can do better in that regard.
I have a few goals since returning: first, I want to have more fun. After all, I’m a college student, and that’s what my customer base has loved about me – I’m young, I’m having fun, and I’m making money. I need to capitalize on that by building a brand and having more fun.
Second, I’m going to build up my business by giving more stuff away. This means starting new websites that “raise the free line.” I have often kept my secrets quiet, but it’s time that I started to share with people. I think that, in doing so, I build a better brand and a bigger customer base.
May Term starts tomorrow morning. I’m looking forward to it, as it is much more relaxed than a traditional semester. I think that I’ll be getting a lot of work done in that time. I have a special project on which I will keep you posted.