• Step Two: Finding Affiliate Products to Promote


Before we begin, I have a very short, very blatant promotion: I’m selling one of my niche sites. (See how quick that was?) Now, let’s begin:

Every niche, every search term, every forum, and every crowd of hungry buyers has a list of relevant products that you can promote as an affiliate.

Once you have entrenched yourself into a niche via forums and social networks, and you understand the mindset of your prospect, then you are ready to give them exactly what they want and make handsome affiliate commissions in the process.

There are two ways to sell stuff to a hungry crowd:

1) You can pick a product and attempt to jam it down the throat of your market.


2) You find what the market already wants and give it to them.

Both of them work; we’ve all been “sold” on stuff. But remember that people LOVE to buy, but they HATE being sold. Therefore, sales method #2 is way easier.

With that in mind, there are an endless supply of affiliate networks and programs to match you with something that will sell well to your niche.

The most obvious is Clickbank.com, but it comes with its own set of challenges and opportunities. Evaluating products is difficult without purchasing them (something that you should do when promoting a product heavily), and its strict stance on selling only digital products makes it difficult to promote to certain niches.

Nevertheless, there are millions of dollars to be made on Clickbank alone.

Recently, however, I have been working more and more with Amazon’s affiliate program. At a 5% commission, it can look like peanuts in comparison to Clickbank sales (unless, of course, you are selling high volume or high-ticket items), but it allows you to sell a host of physical products, and it allows you to sell a very trusted brand.

In other words, it’s easier to sell the Amazon name than it is to convince someone to purchase an ebook that they’ve never heard of.

In addition to Clickbank and Amazon, there is Convert2Media, CJ, Azoogle, Clickbooth, and a few dozen other reputable affiliate networks to choose from.

To make things easier, you can do a search over at OfferVault, which will bring up results from many different affiliate programs to match you with an offer for your niche.

However, here’s a little secret of mine:

I have had the best results with independent affiliate programs that are specific to one company or product. In other words, I dominate in-house independent affiliate programs. Since these are rarely listed on any affiliate search engine, the best way to find these is by using Google.

For example, if you’re selling bird cages, you’d search for:

“bird cages affiliate program”

Doing so will bring up a list of affiliate programs, some of which will likely be in-house. The reason I’ve had so much success with them is a direct result from working directly with the product owners, in addition to having fewer competitor affiliates.

Of course, there are full-time business dedicated to CPA offers, digital offers, physical products, continuity programs, and the like… and you should promote all of them as long as they are related and desired by your niche.

Finally, allow me to address a common concern:

“How do I promote a program when I don’t know if it’s good?”

There are two ways to answer this question:

1) Quit overanalyzing.
2) Buy the product.

If someone in a forum (or social network, or Twitter) reveals his desire for a Green Autococker Pro Paintball Gun for under $500, and I give him my affiliate link to a Green Autococker Pro Paintball Gun for $437, I’ve done my job. If there’s a problem with the order, it’s between the buyer and the seller. Quit overanalyzing.

Of course, as an affiliate, it is my job to make sure that the buyer is happy and is getting products that are going to make his life better. Therefore, if you have a product that you plan on promoting for a long time, or to a lot of people, or it takes a hard sales approach, buy the program and evaluate for yourself. It will give you insight to write better reviews and better answers to customer emails.

In the process of dominating a niche, finding affiliate programs should be the least of your worries. Find a hungry crowd, and the commissions will be there.

Next week, I’ll cover the next step in the process: building a basic website.

(Or, in the meantime, you can just buy one of mine ;) )

Facebook comments:

51 Responses to “Step Two: Finding Affiliate Products to Promote

  1. Pam says:

    Thanks for this post. Very timely for me….just looking over this type of stuff this morning and trying to decide which affiliate program to join for my niche.

  2. Luke says:

    Thanks for the post Ryan.

    I’ve always stuck to clickbank only. I think it’s time for me to broaden my horizens though. It seems like everyone is using clickbank, which overcrowds each niche.

    Like you said, it would be a lot easier to work with independent affiliate programs.

    Thanks for the post!

  3. jerry says:

    Good post Ryan! Eagerly looking forward to hearing more from you as I try to get my feet wet in affiliate marketing.

  4. ron says:

    Excellent information.Every affiliate marketer can benefit from this.Thanks,Ron Williams internet marketer

  5. ron says:

    Great info Ryan.Every affiliate marketer can benefit from your knowledge and expertise.

  6. Ryan,

    I read almost everything you send to me and digest it quickly and always come away with new ideas. Thanks so much for helping affiliates like me, just coming out of the gate!

  7. Steve Howe says:

    OfferVault rocks! I hope you searched Convert2Media ;)
    Ryan good to see you are doing well. When are you coming back down to visit?

  8. Hi, Ryan!

    I’ve been an Amazon affiliate for years. Every month I get a statement of my earnings which is usually zilch. Therefore, I am not using Amazon correctly. Just putting there stuff on sites doesn’t do it. Not if they are like my sites that hardly anyone visits.


  9. Paul says:

    Nice post once again Ryan. I knew about most of those affiliate sites, but some were new to me.

    What’s new in the world of TAG?

  10. Joe Anthony says:


    Thanks for great tips on Affiliate Marketing,
    You are right most people only deal with CLickBank etc…

    Eye opening to search google, who would of thought?

  11. Austin says:

    Thanks for the tips Ryan. Your info is priceless!!!

  12. Steve Howe says:

    Ryan you need an account with us to start promoting referrals :-)

  13. [...] Once you have entrenched yourself into a niche via forums and social networks, and you understand the mindset of your prospect, then you are ready to give them exactly what they want and make handsome affiliate commissions in the … Read the original: Step Two: Finding Affiliate Products to Promote « Ryan Moran [...]

  14. Luke says:

    Hey Ryan…

    You said that you do amazon affiliate stuff for 5% commission….

    So if my math is correct, if you sold something for $100, you would get $5. Doesn’t that mean that you would need to sell A LOT of stuff to make money like that?

    Hope to hear what you say about this,

  15. [...] is the original post: Step Two: Finding Affiliate Products to Promote « Ryan Moran Tags: and-other, are-not, cpa, from-working, having-fewer, month, networks-seem, some-use, [...]

  16. April says:

    Pretty good post. I just came across your site and wanted to say
    that I’ve really enjoyed reading your posts. Anyway
    I’ll be subscribing to your blog and I hope you post again soon!

  17. Susan says:

    Hi Ryan,

    I appreciate your straightforward teaching style. Please elaborate in another post on how you promote Amazon products profitably. I’m a book publisher and children’s book author, as well as an Amazon Associate. Thanks very much.


  18. Thanks for the post Ryan. I have just started adding amazon to my website and will have to see how it goes. I enjoy reading all of your posts and follow you on Twitter. Keep it up!

  19. Robin says:

    great post Ryan.
    …and “Offervault” is just what I was looking for. Some good tips in here that, in the learning process of setting up your business, you forget to consider or it drowns while you are trying to learn just to move forward and make a buck.

    Look forward to your next post.

  20. David says:

    I am a Newbie on the Internet and would like to start a business

    Please help me where to start ?


    David ( Australia )

  21. If amazon was your only product to promote, I think you would starve.
    Amazon does not pay much, but it is good for some extra income.
    So why not promote it? Every little bit helps.

  22. Mary says:

    Pretty nice post. I just stumbled upon your site and wanted to say
    that I have really enjoyed browsing your blog posts. Any way
    I’ll be subscribing to your blog and I hope you post again soon!

  23. Tim says:

    So Ryan,
    Do you dive into the niche without knowing exactly which products will sell but use what you learn to fuel your search for products they want? I didn’t realize there were so many things available for affiliate sales, but that’s good news. I’ll give it a throw…

  24. Rhonda says:

    What is the nicke site you are selling?

  25. Solomon says:

    Your guideline on finding affiliate products to promote is comprehensive. My challenge is how to drive traffic to the affiliate site. Can you also make comprehensive?

  26. John says:

    Hi Ryan, excellent info. and thanks for mentioning Offer Vault. You’re the 1st Affiliate Marketer ( & Future ‘GURU” ) that I’ve heard talking of this site. I had signed up about a month ago. It’s an awesome site, Free and with a low cost upgrade.

    Kep it up “Kid Guru” -:)

  27. Joseph Ting says:

    Awesome post, Ryan!
    Will wait for your next post.

  28. Anne says:

    Ryan, thanks for the good information. I’m still struggling and appreciate any tips to make things a little simpler. Your tips are always worth reading and we appreciate you. Keep up the good work.

  29. Rene D says:

    Hey Ryan good quality info…. been following your methods for a while. Its a blessings to have someone that can break down all the technicalities of affiliate marketing for the newbies.


  30. Shaun Daly says:

    Hey Ryan, its Shaun-your IM friend way out in California. Anyway, thanks for always staying right-sized and sharing with the newbies-the things that work. Unfortunately, I still haven’t made one red-cent. Hope to some day soon!

  31. i’ve often thought about joining the amazon affiliate program but have been discouraged by the 5% commission. i would love to hear more about how you are promoting amazon products to make some real money . . . future post maybe?

  32. I am just about to start a niche website so this post is great timing. by the way, I saw your post over at SitePoint, another good post about SEO

  33. Steve says:

    Ryan, what is the niche site that you want to sell , and where do
    you post your sites that are for sell ?


  34. Ismay says:

    Hi Ryan
    Love your post. I am so new to Affiliate Marketing. One thing that I am trying with a product before I put a lot of time into marketing the product is to follow it’s position on Google for a month. If it stays on page one and does not move to the bottom of the page then I will follow up with it. Does this sound like a good strategy?

  35. Walffle says:

    Using Clickbank…

    Ever heard of Clickbank? Want to know more? In this tutorial I will explain in depth everything you need to know about Clickbank so you can maximize its potential.

  36. Robert says:

    I was outta town working most of June but just wanted to say thanks again Ryan for the insight, I do often over analyze things but try and remember, us noobs to this will often do that to try and prevent a catastrophic mistake. Nobody wants to dive into the shalllow end head first…except the guys on Jackass!
    Thanks for the the actual references, aka Amazon, Convert2Media, CJ, Azoogle, etc, I didn’t even know about them so these types of suggestions go a LONG way, good man! :D

  37. Jeremy says:

    I agree with you. You can’t just expect people to buy stuff because there’s a bunch of Amazon adds on a page you have to target your market. thanks for your post.

  38. Deirdre says:

    It is difficult to buy every product your are promoting, but it does make it easier to be truly passionate about why you got it, how it benefitted you. Look around your home, or your kids room, they have loads of stuff why, did they buy, get or love it,

    ya might thing 5 % of something isn’t much, but if it’s a great seller, 100×5% is great, don’t alwalys look at the price look at the value the buyer gets,

    As always Ryan’s Posts are great thanks


  39. Nice post Ryan. You’ve made some good points here and for many beginning marketers this can be quite a sticking point.

    I think you said it best here: “In the process of dominating a niche, finding affiliate programs should be the least of your worries. Find a hungry crowd, and the commissions will be there”

    Great job – keep ‘em coming

  40. Mork says:

    Thanks Ryan. There are definitely more options than using clickbank.

  41. Thanks so much for this post! This is the best information I’ve ever read on choosing an affiliate program.

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